This Is Thesis

After reading the initial article on AIGA investigating the trends of the “new” designer, I was pretty sure it was going to be total intellectual bullshit, but then I read the Designer of 2015 Trends and I nodded along as I concur with the ideas. I’m not sure these findings are revolutionary but it’s probably good we’re getting them on paper? 

- Wide and deep: meta-disciplinary study and practice

- Expanded scope: scale and complexity of design problems

- Targeted messages: a narrow definition of audiences

- Break through: an attention economy

- Sharing experiences: a co-creation model

- Responsible outcomes: focusing on sustainability